شرح موقعیت شغلی
Job Overview
Kebrin, a leading and rapidly expanding cryptocurrency exchange, is seeking a strategic and culturally-attuned Social Media Marketing Specialist to develop, own, and scale our global social media presence. In this pivotal role, you will be the primary architect of our social media strategy and the voice of our brand, fostering a vibrant community and driving meaningful engagement in the dynamic crypto space.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with Kebrin's brand vision and growth objectives.
- Manage day-to-day operations and brand presence across key platforms (e.g., X (Twitter), Instagram, Telegram, LinkedIn).
- Create and manage a dynamic content calendar featuring brand storytelling, educational crypto content, community engagement, and product/campaign announcements.
- Serve as the primary brand voice, engaging with our community through comments, messages, and public interactions.
- Collaborate with creative, copywriting, and video production teams to develop high-impact, platform-native content.
- Monitor social media trends, cultural conversations, and competitor activity to ensure relevance and timely engagement.
- Track, analyze, and report on key performance metrics (KPIs) to measure effectiveness and inform strategy.
- Provide mentorship and guidance to junior social media staff, if applicable.
- Synthesize community feedback, insights, and sentiment for the marketing and product teams.
Required Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 2-4 years of proven experience in social media marketing, community management, or a related digital role.
- Demonstrated success in building and nurturing engaged online communities.
- Expert understanding of platform-specific algorithms, best practices, and content formats.
- Experience collaborating with creative teams to produce social-first assets.
- Background in cryptocurrency, fintech, blockchain, or high-growth digital brands is a significant advantage.
Core Competencies
Soft Skills: Exceptional cultural awareness and social intuition; confident and professional brand communication; ability to manage sensitive discussions with poise; high degree of ownership and accountability; excellent collaboration and interpersonal skills.
Hard Skills: Social media strategy development; community management and engagement optimization; social media analytics and reporting; foundational crisis and reputation management; platform-native storytelling and content creation.
Key Performance Indicators
- Establish a distinctive, trusted, and growing social media presence for Kebrin.
- Drive significant increases in meaningful engagement rates and community interaction.
- Enhance positive brand sentiment and social trust indicators.
- Effectively support the launch and execution of integrated marketing campaigns.
- Develop scalable social media processes, workflows, and brand guidelines.
About Kebrin
Kebrin is a premier cryptocurrency exchange founded in 2019, offering global market access, enterprise-grade security, and an intuitive trading platform. Supporting over 1,100 digital assets, we empower traders and investors to participate confidently in the digital economy. Our mission is to build a trusted, borderless financial ecosystem that provides secure access to the future of decentralized finance (DeFi).
Interview Process
- Initial HR Screening Call (10 minutes)
- Technical & Role-Based Interview (60 minutes, online)
- Practical Skills Assessment (Project-based, 3-day window)
- Final Interview & Offer Discussion (90 minutes)
Total process duration is approximately 7 days.
